Sell Your Home
Here are a few basic hints to prepare for your photo shoot
Having a professional video tour allows prospective buyers to view your home 24/7
Everything is going mobile today in real estate, and that means video needs to be at the forefront of any mobile strategy and fully integrated into your social media channels.
A sign on your lawn is a great way to attract the attention of your neighbors who are known to be a good source of cultivating additional interest to help sell your house.
Featured listings on numerous websites
According to a 2016 trends report from the National Association of Realtors, among all generations of home buyers, the first step in the home buying process is looking online for properties for sale. These also include the listing agent’s personal site and Brokers website.
Online Real Estate Websites
According to inman.com, Zillow and Trulia dominate with 83 million users as of April 2016, accounting for 64 percent of all real estate traffic. Second in line is followed by News Corp’s realtor.com with 40 million unique users and traffic drops off significantly with redfin.com and homes.com, holding fourth and fifth place.
Social Media Sites
Facebook, Instagram, YouTube, Pinterest, etc. If you want to take advantage of social media to help sell your home and you want your real estate agent to do the same – check to see whether he/she has a strong following for maximum impact.
Comparatively speaking the ROI on print indicates it has become less effective as a means for selling your home. Print is best used in conjunction with social media marketing to help reinforce the messaging.
An oversized postcard to announce to your neighbors that your home will be listed soon is a great idea – because everybody has friends and relatives who might want to move near them.
Offer the opportunity for interested locals to preview the home, and to qualify potential buyers.
Brokers Opens / Agent Networking
You want as many agents as possible to view your home and show it to their buyers. Hosting a Brokers Open allows agents to preview your home and should include “enticements” that appeal to selling agents (e.g., small sandwiches).